home/formats/battle-cards
Format · Battlecards

Create battlecards for your product with AI

Upload information about your product and your competitor’s, and generate a comparison with your sales arguments and the answer to each objection, in minutes.

Why this format works

Do you know your product’s strengths and weaknesses compared to your competitors’?

79%

of teams that update their battlecards weekly see an impact on revenue, versus 41% of those who do it monthly or less.

80%

of teams already use AI to create their battlecards, up from 25% in 2024.

82%

of teams that use AI agents for competitive intelligence see an impact on revenue, versus 42% of those that don’t.

Crayon, State of Competitive Intelligence 2026

How it’s created in Traingenio

From your product and your competitor’s to a battlecard ready to use

01 · input

Upload information about your product and the competitor’s

PDFPowerPointImageURL
→
02 · traingenio

Compare both products and generate the arguments

Feature-by-feature comparison, strengths of each product, sales arguments and answers to objections.

→
03 · result

Battlecards ready to use

Downloadable as PDFMultilingualFully editable
Adds extra value

What changes when you add battlecards

without battlecards
—Each sales rep compares against competitors in their own way—Objections about competitors answered depending on each rep’s persuasion skills—Your own weaknesses coming up by surprise mid-conversation
with traingenio
+The whole team using the same arguments against each competitor+Prepared answers that give reps confidence and earn the customer’s trust+Clarity on where the competitor wins and how to respond
Any questions?

Frequently asked questions

If you still have questions, we’ll answer them in the demo.

20-minute demo

Want to try battlecards with your product?

In the demo, we show you how it works and what you can achieve with your own information.

Request a demo